Integré won a 2007 Best Award from BtoB magazine for its “Smooooooooooth”
direct mail campaign created for material handling systems manufacturer
Rite-Hite Corp. BtoB magazine reports on the national business-to-business
marketing communications industry.
This is the second honor for Integré from BtoB magazine this
year. In April, Integré was named one of the top 100 business-to-business
agencies in the country by the publication.
The campaign, which won honorable mention in the “direct campaign
— less than $200,000” category, introduced Rite-Hite’s
Smooth Transition Dok System. Integré used images from the game
of pool to emphasize the smoothness of the system, which allows forklift
operators to load and unload trucks without experiencing the bumps and
drops that can lead to chronic spinal-related injuries, as well as product
and equipment damage.
“We are honored to be recognized by BtoB magazine,” said
Bill Campbell, vice president/creative services for Integré.
“We also appreciate the opportunity to partner with clients such
as Rite-Hite to develop and execute strategic, innovative campaigns.”
Elements of the campaign included a triangular yellow mailer that
read “Caution! Speed bumps ahead” and opened up to a rack
of billiard balls, another mailer that depicted a forklift truck on
a long red pool table, and a sales incentive piece containing a block
of cue chalk.
See the work here.