Integré won a 2007 Best Award from BtoB magazine for its “Smooooooooooth” direct mail campaign created for material handling systems manufacturer Rite-Hite Corp. BtoB magazine reports on the national business-to-business marketing communications industry.

This is the second honor for Integré from BtoB magazine this year. In April, Integré was named one of the top 100 business-to-business agencies in the country by the publication.

The campaign, which won honorable mention in the “direct campaign — less than $200,000” category, introduced Rite-Hite’s Smooth Transition Dok System. Integré used images from the game of pool to emphasize the smoothness of the system, which allows forklift operators to load and unload trucks without experiencing the bumps and drops that can lead to chronic spinal-related injuries, as well as product and equipment damage.

“We are honored to be recognized by BtoB magazine,” said Bill Campbell, vice president/creative services for Integré. “We also appreciate the opportunity to partner with clients such as Rite-Hite to develop and execute strategic, innovative campaigns.”

Elements of the campaign included a triangular yellow mailer that read “Caution! Speed bumps ahead” and opened up to a rack of billiard balls, another mailer that depicted a forklift truck on a long red pool table, and a sales incentive piece containing a block of cue chalk.

See the work here.