In a first for the Milwaukee advertising community, local ad agency
Integré is hosting a group of Russian advertising professionals
for a serious discussion on the global advertising marketplace –
and a true Wisconsin bratwurst cookout.
The 10 Russian ad professionals, all from small- to medium-sized firms
in the Moscow and St. Petersburg areas, are in southeast Wisconsin for
two weeks to gain insights into American advertising. While at Integré,
the Russians will get a flavor for advertising trends, practices and
techniques at an agency of similar size.
“This is a tremendous opportunity for a multicultural workshop
of advertising professionals,” said Bill Campbell, co-owner of
Integré and the agency’s vice president of creative services.
“Russia has a burgeoning advertising community that is looking
to learn from its American counterparts. Integré is honored to
be a part of the process.”
Agency personnel will share their expertise with the Russians on practical
agency matters such as client relations, personnel issues and agency
organization and processes. By applying best practices from a successful
small American advertising agency, the Russians believe they can accelerate
the growth and success of their own businesses.
The visit will not be all business. The exchange of ideas and insights
on the business of advertising will increase the appetites of both the
Russians and Americans – for food. With that in mind, the agency
plans a Wisconsin cookout featuring beer and brats on the grill.
The Russian advertising professionals are in the United States sponsored
by the Center for Citizen Initiatives (CCI), a San Francisco-based non-profit
organization that supports political and economic reforms in Russia.