Integré garnered three awards – including two best-of-division honors – in the 2008 Bell Awards competition, sponsored by the Business Marketing Association of Milwaukee (BMA).
At the annual BMA awards dinner held at the Italian Community Center on April 10, Integré captured a prestigious Bell Award in the public relations/sales and marketing events category for its “Bring a Comrade to Work Day,” in which the firm invited local marketing communications professionals to meet with 10 industry counterparts from Russia for a “cross-cultural workshop.” The company also garnered a Bell Award in the single advertisement category for its “Take Off” trade advertisement for Rite Hite Corporation. The ad, which marked the loading-dock equipment company’s entry into a new business market, introduced a revolutionary new industrial fan via a photograph of a helicopter with the company’s fan in place of the helicopter rotor. Bell Awards are the highest honor firms can earn in each of the competition’s 32 divisions.
Integré also earned an Excellence Award in the direct mail division for a campaign it developed for GE Healthcare’s Centricity Perioperative operating room software. The campaign centered on visuals of objects that are missing a crucial working part to demonstrate the importance of investing in integrated software. The concept was so well received that GE extended its use to the company’s Web site and other communication vehicles.
“We’re thrilled to earn this recognition,” said Bill Campbell, a partner and vice president-creative services for Integré. “The BMA awards are ‘all business’ and reflect our firm’s expertise well. It’s also important to note that campaign results are a key part of the judging, which is why our clients partner with us. If we can find a creative way to build their business, that’s an added bonus.”
The firm was also responsible for the “BMA 08” campaign theme of the awards ceremony this year as a result of last year’s Best of Show award for Kohler Company’s “Tuned-in” national sales meeting entry. The program featured political satire, the first ever “People’s Choice” vote, and exit polls on the awards and entries.