Let customers drive it.

As the market leaders, GE Healthcare’s Innova® all-digital cardiovascular imaging systems had already won the hearts of cardiologists everywhere.

Now, easier “drivability,” smarter controls, sharper images, advanced applications and stronger support made Innova systems more attractive than ever. One quick spin around a patient with an Innova, and any doctor would be sold.

The improved Innovas hit the road running, bolstered by a brochure that encouraged hands-on test drives — and continued Innova’s winning record.